Training on Protocol and Event Management

This training on Protocol & Event Management course is important for anyone aiming to include events as part of their Public Relations and Marketing activities. This training on protocol and event management course provides a comprehensive grounding in all the basics of event management allowing attendees to effectively organize their events or manage contractors organizing events for them.

Training Objectives

• Participants will be able to schedule and plan an event
• Participants will be familiar with a range of events they are likely to engage in and the requirements for their successful delivery
• Participants will be able to identify the most appropriate venues and activities for their events
• Participants will be able to manage the media at their events with confidence
• Participants will be able to troubleshoot event plans to identify potential problem areas before they emerge
  

Who Can Attend?

This training on Protocol & Event Management course is relevant to anyone likely to have responsibility for the delivery of events for their organization but new to the concepts and practicalities of this facet of corporate communications.

• Middle and senior managers tasked with the direct delivery of events or oversight of specialist sub-contractors
• Senior operational managers with responsibility for managing teams whose role includes event management
• Senior managers up to Board level with responsibility for the strategic use of events as part of the organization’s PR and marketing strategy and their effective deployment

Course Outline

MODULE 1: The Role of Events in a Public Relations or Marketing Strategy

• An Overview of Public Relations and How Events fit in
• The PR Transfer Process and the Six Point PR Plan
• Assessing your needs
• Choosing the Event to fit the Objective and Audience
• A Review of the Different Types of Event available
• Writing a Successful Event Proposal

MODULE 2: Event Planning, the Theory and Practice

• Scheduling - the long term plan
• Event Running Order - timing of an event
• Budget - staff, time, materials money
• Choosing the Best Venue for your purpose
• Accommodation
• Layout for Different Events - Seating, etc.

MODULE 3: Stage Management, Dining and Entertainment, Health and Safety

• “Stage Management” of the Event
• Ensuring the Event is On-Message and On-Brand
• Welcome Desk - Set Up and Management
• Sets, Staging and Corporate Identity
• Catering, Entertainment and Music at your Event
• Staying Safe - Risk Assessment and Events

MODULE 4: Managing the Media at Your Events

• Generating News through an Event
• Inviting the Media - invitations and press releases
• The Press Office, Press Pack and Gifts
• Conducting Interviews and Briefing Interviewees
• Creating a Lasting Record - Filming and Photography
• Involving your In-house Media

MODULE 5: Invitations, VIPs and Bringing it all Together

• Invitation Process for Different and Protocols
• Working with VIPs
• Meet and Greet
• Hosting and Farewell
• Follow-up
• Building an Event Management Team