Training on Protocol & Event Management

Course Overview

This Protocol & Event Management training course is essential for anyone looking to incorporate events into their Public Relations and Marketing activities. Designed to provide a solid foundation in event management, this course will help participants effectively plan and manage events or oversee contractors doing so on their behalf. With modern techniques, attendees will learn how to execute events seamlessly, ensuring they align with organizational goals and brand identity. 

Target Audience

The Protocol & Event Management training course is open to:

• Middle and senior managers responsible for event delivery or overseeing event contractors.
• Senior operational managers managing teams with event management roles.
• Senior managers up to Board level who use events strategically as part of PR and marketing efforts.

Whether you're new to event management or looking to enhance your skills, this course offers valuable tools and insights. 

Course Objectives

By the end of this course, participants will be able to:

• Plan and Schedule Events: Learn to effectively plan and schedule various events.
• Identify Suitable Venues and Activities: Select the best venues and activities for different events.
• Manage Media with Confidence: Handle media interactions confidently during events.
• Troubleshoot Event Plans: Anticipate and solve potential issues before they arise.

Key Outcomes

• Enhanced Event Planning Skills: Gain the ability to organize successful events.
• Strategic Venue Selection: Choose venues that align with event goals and audience needs.
• Effective Media Management: Develop strategies for managing media presence and coverage.
• Proactive Problem Solving: Identify and address event challenges proactively.

Course Outline

MODULE 1: The Role of Events in a Public Relations or Marketing Strategy 

• Understanding how events fit into PR and marketing strategies.
• Assessing event needs and choosing the right type of event for specific objectives and audiences.
• Writing successful event proposals.

MODULE 2: Event Planning, Theory, and Practice 

• Developing long-term event schedules.
• Creating detailed event running orders and budgeting for staff, time, and resources.
• Selecting the best venue and layout for different event types.

MODULE 3: Stage Management, Dining, and Entertainment 

• Managing stage elements to keep events on-message and on-brand.
• Setting up and managing welcome desks, sets, and staging.
• Planning catering, entertainment, and ensuring health and safety through risk assessments.

MODULE 4: Managing the Media at Your Events 

• Generating news and crafting press releases for events.
• Setting up press offices and creating press packs.
• Conducting interviews and capturing event highlights through filming and photography.

MODULE 5: Invitations, VIPs, and Bringing it All Together 

• Navigating the invitation process and protocols for different events.
• Coordinating with VIPs, managing meet and greets, and hosting farewells.
• Building an effective event management team for seamless execution.