In Social media Analytics, learner is subjected to both advantages and also limitations of being dependent on social networking information as compared to conventional techniques of marketing research. Partnering with a prominent social networking listening platform, this particular program offers learners together with the foundational skills of social networking listening like the development of monitors and also typical social media metrics. Moving beyond social networking listening, this particular program shows learners precisely how social networking information could be utilized to provide insights into industry framework as well as consumers' perceptions of the manufacturer. Learners are going to have the chance to evaluate information and know exactly how to "listen" to the information by watching video lectures as well as submitting tasks, discussion boards, practice quizzes, as well as peer assessments.

Who Should Attend?

The program is essential for: 

• Social Media Managers.

• Community Managers.

• PR Specialists.

• E Commerce Managers.

Course Objectives

The program is going to assist pupils to learn: 

• How put in place, test, monitor and also optimize promotions on Facebook, Twitter, Instagram, Pinterest and LinkedIn.

• The differences between Analytics and metrics, and also the reason it is critical.

• How to build campaign goals, KPIs along with other essential metrics to observe • How to add Google Analytics into your projects to see general traffic sources which provide site visitors to the site of yours, including community.

• How to enhance promotions through methodical A/B tests.

Topics Covered

1. • Digital marketing principles and role of social networking analytics
2. • Social media monitoring and listening
3. • Social media analytics like Facebook Insights as well as Twitter analytics. Common techniques and tools.
4. • Social networking audit and also paid community analytics
5. • Reporting and social networking KPIs - Remember what food we calculate? What exactly are the typical KPIs for the different social networking platforms?