Training on Public Policy, Public Affairs, and Government Relations offers a comprehensive program aimed at deepening understanding of the formulation and implementation of public policies. The course will cover the basics of public affairs and provide insight into the functions, tasks, and responsibilities of government relations, which are increasingly important for businesses and organizations, whether they are state-owned, private, or public. This training program will help participants differentiate between public affairs and government relations, understand their roles in the public policy process, and explore their interactions within the broader field of public relations.

Training Objectives

At the end of this training on public policy and government relations, you will be able to:

• Distinguish between Public Relations and Government Relations
• Gain an overview of Public Affairs as a distinct discipline
• Learn about the building blocks of a Public Affairs Strategy
• Learn about the need to develop and implement a Government Relations Strategy
• Navigate the stages of Public Policy development process from issue identification to solutions delivery and evaluation
• Understand the interaction between Public Affairs and Public Policy
• Understanding how an Efficient Government Relations function could facilitate operations and support decision making

Who Should Attend?

• Executive Management and Directors
• Governing Body & CEO Levels
• Government Relations Officers
• Ministerial & Ministerial Committee Levels
• Policy Makers / Officers / Analysts / Professionals
• Public Affairs Officers / Professionals
• Public Relations Officers / Professionals

Course Outline

Module 1: Public Policy

• What is Public Policy
• Basic Concepts of Public Policy
• Public Policy Process
• Policy Formulation
• Generating policy solutions
• Policy Making

Module 2: Public Policy Delivery

• Policy development
• Policy delivery models
• The 5-C Protocol
• Policy delivery challenges
• Public policy and public administration
• Policy evaluation

Module 3: Public Affairs

• Overview of public affairs
• Role and purpose of public affairs and public affairs professionals
• Influence on the political process
• Mapping public affairs and political landscapes
• Working alongside media strategy

Module 4: Public Affairs Strategy

• Objective setting
• Audience identification and management
• Building an influential argument
• Evaluation methods
• Measuring success

Module 5: Government Relations

• Public affairs, public policy and politics
• Public affairs and government relations
• Need for government relations
• Good government relations
• Next steps