We all interact every day, but do we know how to communicate effectively? By the completion of this Communication Strategies for Senior Leadership training course, you will have a deeper understanding of oneself and how to maximize your influence and outcomes by making small, effective changes to what you're already doing. Expect significant changes in behaviors and organizational culture after learning how to present from an accomplished broadcaster and performer.

By understanding that communication is more than simply what you say, you may create an altogether new approach to your brand's voice. You will learn the proper follow through on making actions with accountability through brand analysis. You may sketch out techniques for ethical code creation and respect by breaking down present practice, using psychological honesty, and testing.

Course Objectives

• Be smooth at digital communication and writing
• Better recognise limitations in your communication and others
• Feel more confident delivering good news and bad
• Improve face to face negotiation
• Understand how to break down long term strategy into serialised messaging

Who is this Training Course for?

This training is suitable to a wide range of professionals but will greatly benefit:

• Communication workers
• PR professionals and creators of content
• Marketing decision makers
• Support workers willing to take the next step in their careers to improve their behaviour and that around them

The Course Content

Day One: What is Communication? Behavioural and Communication Theory for Brands

• Situational analysis
• What is strategy? What can we learn from others
• Secrets of Emotional Intelligence + various personality tests
• Cognition and the science of decision making
• When the To Do is too long, how do you prioritise
• Pavlov, and the global brain

Day Two: Creative Communication Storytelling, Evolved Media Writing and Visuals

• The top tips for critical thinking
• How to think like a disruptor
• Noise and feedback loops - where is it coming from and who’s in the feedback loops
• Overcoming self-hate and hate from others
• Basic communication theories
• Yes, No and seeking counsel

Day Three: Branding

• Understanding the Estates of Power - Audience
• Storytelling + research
• The Golden Fish theory
• Digital - We Are Who We Follow, cultivating communities
• Appearance - styling for the best results
• Panoptism, The Ripple Effect

Day Four: Conscious Communication –

Presenting, Styling + Body Language, Get Conscious in Communication

• Presenting tips, interpersonal, film, audio and all media
• Body language
• Global labels
• Geo-locational experiences
• Identity spectrum
• Appearance

Day Five: The Personal Plan

• Brand personality + Brand legacy
• The audience
• Brand fans
• Differentiate, persuade, inforce + reinforce
• Image + Identity = Reputation
• Present your personal plan