This course market research and anlysis uses a thorough hands-on approach in conducting and designing research. From opinion investigation to social networking analytics, a broad contexts, and methods. Individuals are subjected to the different phases of research task from finally recognizing the demand for study and definition of the issue to analyzing data; interpreting results. Appropriate research methods, questionnaires, fieldwork, and surveys are included. Both quantitative and qualitative methods are presented. In addition, various analytical methods are released "hands-on" using Excel, NVIVO, state, and SPSS.

Objectives of Market Research and Analysis training:

• Demonstrate proficiency with the statistical software bundle as well as the capability to utilize them to get into marketing information, do numerous kinds of statistical analyses and understand the outputs of theirs.

• Demonstrating a working understanding of the principles and techniques of marketing research.

• Demonstrating problem analysis techniques and also the ability to convert a management issue right into an achievable research question.

• Exhibit knowledge of quantitative and qualitative study techniques and the application of theirs to advertising analysis

• Show knowledge of designing a questionnaire and sampling theory.

Duration

5days

Who can attend?

Analyst, upcoming data scientist and stasticans  or also novices who wish to understand how you can evaluate data with Tableau.

Topics to be Covered

· Introduction to Marketing Research

· Problem Definition

· Data analysis

· Data Preparation

· Descriptive Research Design

· Hypothesis testing, Frequencies, and Cross-tabulation

· Measurement, Scaling

· Qualitative Methods

· Research Design

 Analysis Strategy

Correlation and Regression

 Sampling

 Sources of Secondary Data

T t-test/ANOVA