This program aims at offering participants a certain awareness regarding how to create & control a brand & enhance the brand 's communication points throughout consumer 's knowledge. This branding course addresses brand personality, values, culture, branding and communication strategies

Various strategies and topics regarding developing, measuring, and also managing a brand, which includes indirect and direct methods of brand equity, components of ideal brand knowledge, choice of brand elements, advancement of supporting advertising programs, and management of brands in the long run will be examined by us.

Who Should Attend

This program is applicable to anybody doing work in advertising, public relations, communications, social networking and also marketing.

Program Objectives

• Develop a framework to determine and create brand positioning and additionally values to create customer based brand equity

• Plan and implement brand advertising plans through integrated marketing communications plus brand associations to develop brand equity

• Evaluate the way a brand equity management product is able to capture customer mindset and also enhance market performance through outcomes and sources of brand name equity

• Design certain methods which concentrate around extending, revitalizing and reinforcing existing brands to keep brand name resonance (i.e. faithfulness, attachment, engagement and community).

Course Topics

1. • How to recognize and create brand positioning and values

2. • How to prepare and implement brand advertising programs

3. • How to assess a brand equity management system

4. • How to develop techniques that keep existing brand resonance

5. • Discover the reason why brand identity is important, and also how you can manage the company team

6. • How to determine the brand vision and mission

7. • How to get to find out the ideal audience